Celebrating the 25th Anniversary of the legendary franchise created by Satoshi Taijiri, the Levi’s X Pokemon collection launches in February 2021 with a range of clothing inspired by the 1990s and original animated series.
I’ll have to admit to never really embracing Pokemon to the same extent as many of my friends and family. But I do remember the 1990s pretty well, and I can appreciate the crossover. It includes a range of Levi’s denim jackets and shorts, t-shirts, hoodies and accessories including hats and socks.
And it’s nice to see the second highest selling videogame franchise of all time (behind Mario) get celebrated given that it’s spawned an anime TV series, films, a trading card game, books, comics, music and a theme park. Otherwise we might have forgotten all about the series known as Pocket Monsters in Japan.
And it’s certainly eye catching, if you match the All Garden jacket and matching trousers.
“In its 25th anniversary year, the Pokémon brand is celebrating its enduring legacy in pop culture with fans around the world. Our friends at Levi’s® have developed a collection featuring icons of the franchise that blends the spirit of the era when Pokémon first launched with the style sensibilities of today in a way only Levi’s could. This has been a tremendously fun collaboration with Levi’s® to look back at Pokémon’s origins and offer fans who grew up with the brand and today’s trendsetters a way to infuse cute and clever Pokémon nostalgia into their style.” — Amy Sachtleben, Director of Licensing at The Pokémon Company International.
As you might expect, Pickachu plays a prominent part in the range. Along with a red and white trucker hat similar to that worn by Ash Ketchum. But you could also pick the Levi’s Misty Short and Tank to replicate her outfit in the series.
The range of accessories includes a floral Pokemon gym bag, a Poke Ball cross body bag, the essential Pikachu knit beanie, and loads of nice detailing including on the back patches, red tabs and buttons.
And that’s about it really. As much as you may have seen Pickachu over the last 25 years, he does look quite cute sleeping on top of the Levi’s logo…
The Levi’s X Pokemon Collection will go on sale from 15th Feburary 2021 via Levi.com, the Levi’s App, in Levi’s stores and in ‘select wholesalers’.